Thursday, 31 March 2011

The Double Page Spread



I also feel my double page spread is a success. Being text heavy, it gives my target audience exactly what they asked for. However, the spread doesn’t come across so text heavy that those who are more interested in images will simply bypass the page. The text is written in a formal tone, which is, again, what my audience asked for, rather than being a simple song by song review, it delves deeper into the issues surrounding the band and asks what their future holds in store. I implemented a star rating system, this is a common convention of gig reviews and allows the reader to quickly establish what point the review is trying to make. Using the font and colour of the masthead, I took a quote from the gig and placed it in the middle third of the spread. This, coupled with a large size, draws the readers attention in as it seems to be something of great importance. The quote engages the reader, and tries to induce the preferred reading that the gig was as the review describes, as it says the band only played "the good songs". In an attempt to further engage the audience, I created a section called “What you said”. By sandwiching the red “you” with a white “what” and “said”, it focuses the reader’s attention and gives the impression that the magazine is addressing them directly, asking them what they think. The image in the bottom right corner works very well. By cutting out all of the background, the picture appears light on the page and recreates a style used in my preliminary magazine which my audience were very fond of. The main image gives off a large amount of energy, a factor heavily associated with alternative rock, this further tries to reinforce the preferred reading that the gig was very good. I also included basic information such as where they're playing next and the set highlight so the reader can easily acquire information they wish to attain without having to dig through the text to find.

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