Armed with the information from the graphs I quickly established my target market. An 18-21 year old male who is a fan of alternative rock.
This information meant i could now focus on psychographic information. To do so I questioned 5 students at my college who fit my demographic and a further 20. To find these 20 i used Facebook to identify people who fit my demographic. To establish whether they are a fan of alternative rock I looked on the “wall” of popular alternative rock festivals Download, Sonisphere, Reading and Hevy and chose 5 people from each, as to ensure my findings reflected the diverse nature of alternative rock. I then sent out both my demographic (to ensure they are who I believed them to be) and a set of open ended psychographic questions to base my magazine around. Most responded through typing, however, one of those questioned made a video response!
My psychographic questioning gave me very important information to base my magazine around. It was clear that my target market wanted a weekly magazine, retailing between £3 and £4. This would feed me directly into a segment of the industry dominated by Kerrang and NME, i therefore felt it would be important to undercut their price and offer unique selling points. My research definitely hinted at what one of these USP’s could be; unique freebies. Most of those questioned commented upon how they have grown tiresome of posters and wanted something different. I also found out that my market want a magazine with a fairly formal tone, by no means an academic publication, but far from the informal tone seen in magazines aiming their product towards younger teens. I also found that my audience wanted a good balance between imagery and text, with neither drastically outweighing the other.
All this research into my target market has given me a detailed picture into what my audience want from my magazine.
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