This graph shows the age group of those questioned. It’s clear that the majority of those that filled in the questionnaire are between 18 and 21. This should therefore be the age group I target my magazine at. Many in this age group are students. This means I could advertise my magazine on campus’s or student websites with relative ease and great cost-effectiveness. I strongly believe this information is accurate and representative of the alternative rock fan base. I certainly got the impression when conducting my research that the vast majority of the audience were in this age group.
According to my research, most the people who completed a questionnaire were male. This is very important as my magazines house style will heavily reflect the gender it is aimed towards. If I aimed my magazine towards females, it would be likely to contain different colours and fonts to what i would use if i was aiming it towards males, this is because a magazine that has content that reflects the male demographic would be likely to be unsuccessful if the house style consisted of pinks and language that engages women.
I found these findings very interesting. Out of the 50 people questioned, only 14 of them currently bought a music magazine. This paints the picture of there being a massive gap in the market, and when coupled my findings on whether those questioned would buy a magazine focusing on alternative rock...
...it became clear that I could fill this void. The majority of those questioned seemed very interested in the magazine I was proposing.
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