To find out this information i produced a questionnaire and handed copies out at numerous Alternative Rock gigs, acquiring a large amount of information. My findings without doubt suggested there was a big enough audience to give a new Alternative Rock magazine a real chance of success. This first questionnaire focused largely on identifying my target market by asking demographically orientated questions. However, it also contained questions to ensure there is a market available for my product
(This is a photo I took outside an alternative rock gig whilst waiting for people to leave the venue)
In all, i handed out my questionnaire at five different gigs, collecting 10 responses at each. I did this so my research wasn’t too heavily based on a single bands fan base and so i had sufficient data to be confident the results it showed were representative of alternative rock fans.
After collecting the data, I entered it all into Microsoft Excel and formulated graphs to give a clear picture of my findings!
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