House style!

A house style is very important for a magazine. It creates a sense of continuity throughout the print and reinforces brand identity, both of which are integral parts to launching a successful magazine. For my colour scheme I have decided to use black, white and red. This is due to them being the most popular choices amongst the sample of my target audience. They are also heavily used throughout the alternative music scene, resulting in prospective buyers knowing what genre my magazine is based around before reading a word. Fonts are equally as important as colour schemes. It is essential not to use a font for my masthead that is already used by another company. People subconsciously relate fonts to the product they are used for, so if I was to use the same font as McDonalds for my masthead, the majority of the public would instantly see McDonalds rather than Amped, ruining any chance of building brand recognition. I have decided to use a font called “Birth of a Hero”. This is not a font I have come across before and the fragmented, almost punk, style portrays alternative music fantastically. The other fonts I have decided to use extensively are Cambria and Maiandra GD. They are both clear to read and neither come across as dull or overused, two factors that are vital when trying to ensuring the audience will read the text. If the text is difficult to read or is in a over familiar font such as Ariel or Times New Roman it is unlikely that they will continue to read the magazine, and will therefore be unlikely to buy later issues.