How does your media product represent particular social groups?

My media product represents the alternative culture in a number of ways. The content of the magazine mirrors the interests and ideologies of the alternative culture by reporting on iconic alternative bands in a positive light. Many conventions of the press media are rejected, in keeping with the manner in which alternative culture rejects mainstream culture. The colours and fonts used also represent the social group. By using dark colours and punk fonts, it immediately sets a tone different to a magazine focusing on indie culture. I also allow members of the alternative rock scene to have an opinion in the magazine. The magazine is completely based around feedback received from members of the culture, and in the “what you said” section, I draw direct quotes from those attending alternative gigs. These gigs are a large part of alternative culture. This is why the vast majority of images used are photographs of bands playing live, rejecting the convention of photo shoots which have become common in popular culture.