Being a magazine focusing on alternative rock, it would be unlikely that supermarket chains would distribute my product. They tend to stock magazines which are aimed more towards popular culture, than alternative culture. However, I don’t necessarily see this as a bad thing. The alternative rock scene prides itself on its underground values, an ideology I can tap into to distribute my product. Independent record stores and small gig venues are fantastic places from which to distribute my magazine. Independent record stores are a very large part of alternative culture and due to the owner of the shop choosing whether or not to stock my magazine, rather than a CEO of a multi-national company, I could get my magazine on a shop floor in days rather than months. The incentive for small record stores is that in a time where music sales are plummeting they may be able to potentially make extra money off the back of magazine sales, and as the magazine becomes more and more popular, more and more people will come to the independent record stores.
Gig venues may also offer an opportunity to distribute my magazine. With gigs playing such an integral part of the alternative rock music scene it would be a perfect place for my product to be placed as the target audience would assemble there on almost a nightly basis.
In addition to this I could potentially sell my magazine at alternative culture stores such as Forbidden Planet. The comic book and alternative rock scenes often link together. With Forbidden Planet already stocking extensive quantities of non-music related magazines, it is certainly conceivable that they would distribute my product.
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